WVU Student Media is WVU's integrated student media organization, providing valuable opportunities for students both inside and out of the classroom in publishing, broadcast, and marketing and advertising. More than 200 students have found a home in Student Media’s inclusive and welcoming organizations, including the Daily Athenaeum, WVU’s independent student newspaper, U92 the Moose, WVU’s 2,600-watt radio station and Prospect and Price Creative, a student-run marketing, advertising and design agency. Managed by a professional staff, Student Media provides real-world experiences in media, as well as internships, training and portfolio and resume building found nowhere else on WVU’s campus.
Why we need your support:
The media industry is constantly evolving, and to provide students opportunities that will make them competitive in the job market, Student Media must give students access to the equipment and the hands-on experiences to prepare them for internships and jobs.
Thanks to the generous support of Student Media donors in past Day of Giving events, Student Media has moved U92 the Moose out of their cramped, outdated studio at the Mountainlair and into the Daily Athenaeum Building at 284 Prospect Price with new broadcast equipment and the opportunity to collaborate more with the entire Student Media staff. U92 also made major upgrades to their broadcast equipment, including a new transmitter with fiber optic connection and an overhaul of their 40-year-old transmitter site. A new state-of-the-art conference room was installed at the Daily Athenaeum Building, and funds are now available for training and travel for students across Student Media.
While the move to the Daily Athenaeum Building in 2021 provided more space for U92’s growing staff and upgrades to their broadcast equipment, your help is still needed to complete the vision for Student Media – a full renovation of the Daily Athenaeum Building. This major renovation will include state-of-the-art broadcast facilities for U92, complete with professional studios, podcasting space and new offices that will become a centerpiece for visitors to WVU.
The bottom floor of the building will be renovated to house Prospect and Price Creative, a student-run creative services agency which creates targeted marketing solutions for on- and off-campus clients. The goal is to create a modern space for designers and the marketing team, as well as The DA’s advertising staff, that stimulates creativity and innovation and models the professional advertising agency experience.
Other improvements will include enhancing the infrastructure of the building and upgrades to the DA newsroom.
The real benefit of renovations is the opportunity to collaborate. Student Media organizations are separate yet work together on projects that appear on air, online and in print; they share a podcasting studio, video equipment, a student sales force and a six-person professional staff. Not every student who participates in student media will have a career in the industry. Yet the skills they learn at The DA, U92 and Prospect and Price – writing, editing, reporting, collaborating, meeting deadlines, creating programming, selling advertising, managing and marketing – will prepare them for opportunities in many fields.
More about student media at WVU:
The Daily Athenaeum, WVU’s independent student newspaper is printed each Tuesday during the academic year and is distributed to 15,200 readers in Monongalia and Preston counites and 130 locations around Morgantown and WVU’s campus. On-campus circulation is 2,700. Their website, thedaonline.com, has more than 5,000 visitors daily. More than 60 students work in the editorial and advertising departments.
U92 the Moose, WVU’s student-run radio station, is a 24/7, 2,600-watt FM terrestrial/ internet-streaming station with a news, sports and DJ staff of more than 120 students. Students call WVU women’s soccer, women’s basketball, baseball and hockey games.
Prospect and Price Creative, a creative services firm established in January 2019, works with local small businesses and campus partners in need of ad agency work. Students produce brochures, logos, videos and marketing booths