2023 WVU Day of Giving

Student Media is WVU's integrated media department, comprising The Daily Athenaeum, U92 The Moose and Prospect and Price Creative – all student-run media organizations. This department provides valuable opportunities for students in publishing, broadcast, and marketing and advertising. Each year, more than 100 students find a home in Student Media’s inclusive and welcoming organizations. Managed by a professional staff, Student Media provides real-world experiences in media, as well as internships, training and portfolio and resume building found nowhere else on WVU’s campus.

Why we need your support:

The media industry is constantly evolving, and to provide students opportunities that will make them competitive in the job market, Student Media must give students access to the equipment and the hands-on experiences to prepare them for internships and jobs.

Your help is needed to complete the vision for Student Media – a full renovation of The Daily Athenaeum Building (which houses all three of our organizations). This major renovation will include renaming the building, state-of-the-art broadcast facilities for U92, complete with professional studios, podcasting space and new offices that will become a centerpiece for visitors to WVU.

The bottom floor of the building will be renovated to house Prospect and Price Creative, a student-run creative services agency which creates targeted marketing solutions for on- and off-campus clients. The goal is to create a modern space for designers and the marketing team, as well as The DA’s advertising staff, that stimulates creativity and innovation and models the professional advertising agency experience.

Other improvements will include enhancing the infrastructure of the building and upgrades to The DA newsroom.

The real benefit of renovations is the opportunity to collaborate. Student Media organizations are separate yet work together on projects that appear on air, online and in print; they share a podcasting studio, video equipment, a student sales force and a five-person professional staff. Not every student who participates in student media will have a career in the industry. Yet the skills they learn at The DA, U92 and Prospect and Price – writing, editing, reporting, collaborating, meeting deadlines, creating programming, selling advertising, managing and marketing – will prepare them for opportunities in many fields.

• The Daily Athenaeum, WVU’s independent student newspaper is printed each Wednesday during the academic year and is distributed to more than 12,000 readers in Monongalia and Preston counties and 84 locations around Morgantown and WVU’s campus. On-campus circulation is 2,700. Their website has more than 5,000 visitors daily. More than 60 students work in the editorial and advertising departments.
• U92-The Moose, WVU’s student-run radio station, is a 24/7, 2,600-watt FM terrestrial/ internet-streaming station with a news, sports and DJ staff of more than 100 students. Students curate music shows, produce news and sports programming, and produce play by play broadcasts for WVU women’s and men’s soccer, women’s basketball, baseball and hockey games. U92 houses more than a dozen podcasting talk shows ranging in topics from sports and news to culture and entertainment. In 2023, the station is expanding to include U82 The Caribou – an experimental online radio station, playing an eclectic mix of music, sports and more. 
• Prospect and Price Creative, a creative services firm established in January 2019, works with local small businesses and campus partners in need of ad agency work. Students produce brochures, logos, ads, videos, podcasts, photography, marketing booths, and other marketing services.