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Student Media

Student Media is WVU's integrated media department, comprising The Daily Athenaeum, U92 The Moose and Prospect and Price Creative – all student-run media organizations. This department provides valuable opportunities for students in publishing, broadcast, and marketing and advertising. Each year, more than 100 students find a home in Student Media’s inclusive and welcoming organizations. Managed by a professional staff, Student Media provides real-world experiences in media, as well as internships, training and portfolio and resume building found nowhere else on WVU’s campus.


Why we need your support:


The media industry is constantly evolving, and to provide students opportunities that will make them competitive in the job market, Student Media must give students access to the equipment and the hands-on experiences to prepare them for internships and jobs.


Your help is needed to complete the vision for Student Media – a reimagination of The Daily Athenaeum Building (which houses all three of our organizations). This renovation will include renaming the building, state-of-the-art broadcast facilities for U92, complete with professional studios and podcasting space that will become a centerpiece for visitors to WVU.


The real benefit of renovations is the opportunity to collaborate. Student Media organizations are separate yet work together on projects that appear on air, online and in print; they share a podcasting studio, video equipment, a student sales force and a professional staff. The skills students learn at The DA, U92 and Prospect and Price – writing, editing, reporting, collaborating, meeting deadlines, creating programming, selling advertising, managing and marketing – will prepare them for opportunities in many fields.


  • The Daily Athenaeum, WVU’s independent student newspaper is printed each Wednesday during the academic year and is distributed to more than 12,000 readers in Monongalia and Preston counties and 84 locations around Morgantown and WVU’s campus. On-campus circulation is 2,700. Their website has more than 5,000 visitors daily. More than 60 students work in the editorial and advertising departments.
  • U92-The Moose, WVU’s student-run radio station, is a 24/7, 2,600-watt FM terrestrial/ internet-streaming station with a news, sports and DJ staff of more than 100 students. Students curate music shows, produce news and sports programming, and produce play by play broadcasts for WVU women’s and men’s soccer, women’s basketball and baseball games. U92 houses more than a dozen podcasting talk shows ranging in topics from sports and news to culture and entertainment. In 2023, the station also became the exclusive broadcaster of Black Bears baseball in Morgantown.
  • Prospect and Price Creative, a creative services firm established in January 2019, works with local small businesses and campus partners in need of ad agency work. Students produce brochures, logos, ads, videos, podcasts, photography, marketing booths, and other marketing services.


Success!
Day of Giving Facebook Sharing Video Challenge
Help spread the word about WVU Day of Giving by sharing the promotional video from the @WVUFoundation Facebook account (posted on March 11). The top three participating groups that receive the most shares of the video from their page before March 20 will win additional funding. 1st ($1,000) – WVU Rockefeller Neuroscience Institute | 2nd ($500) – WVU Davis College | 3rd ($500) – WVU Honors College
Completed
Success!
WVU Spirit GIF Challenge: 8 a.m.
Reply to the @WVUFoundation social media post at the top of the 8 a.m. hour on Facebook, X or Instagram with a GIF that shows your WVU spirit and we’ll select three of the most creative to earn additional funding. Make sure to tag the specific unit you wish to support. Winners: WVU Statler College – ($1,500), WELLWVU – ($1,000), Reed College of Media – ($500)
Completed
Success!
Most Alumni Gifts Challenge: 10 a.m.
Hail West Virginia! The top three participating groups with the most gifts from WVU alumni between 10 and 11 a.m. win additional funding. 1st place - College of Creative Arts ($3,000) 2nd place - Chambers College of Business & Economics ($2,000) 3rd place - Division of Diversity, Equity and Inclusion ($1,000)
Completed
Success!
First-Time Donors Challenge: 12 p.m.
Never made a gift to WVU? Please consider making one this hour! Every donation helps! The top three participating groups with the most first-time donor gifts between 12 and 1 p.m. will win additional funding. 1st place - Science Adventure School ($3,000) 2nd place - College of Law ($2,000) 3rd place - WVU Extension ($1,000)
Completed
Success!
WVU Gear Kid Photo Challenge: 4 p.m.
Between 4 and 5 p.m. on social, post a picture of your kid(s) in WVU gear and we’ll select three of the most creative to earn additional funding. Make sure to include #WVUDayofGiving and tag the specific unit you wish to support. 1 – WELLWVU ($1,500) 2 – WVU Dance Team (Student Life) ($1,000) 3 – WVU Medicine Children's ($500)
Completed
Success!
Largest Gift Online Challenge: 6 p.m.
Ready to go all-out? The top three participating groups with the largest gift online between 6 and 7 p.m. win additional funding. 1st place - College of Creative Arts ($3,000) 2nd place - Hail West Virginia ($2,000) 3rd place - Women of WVU ($1,000)
Completed
Success!
Favorite WVU Moment Photo Challenge: 8 p.m.
Reply to the @WVUFoundation social media post at the top of the 8 p.m. hour on X with a photo of your favorite WVU moment and we’ll select three of the best to earn additional funding. Make sure to tag the specific unit you wish to support. 1 – WVU Davis College ($1,500) 2 – WVU Student Government Association ($1,000) 3 – Adventure WV ($500)
Completed
Success!
Repeat Gifts Challenge: 10 p.m.
If you’ve already made a WVU Day of Giving gift, we sincerely thank you and offer this challenge! The top three participating groups with a donor(s) who gives for the second, third or even tenth time between 10 and 11 p.m. will win additional funding. 1st place - WVU Extension ($3,000) 2nd place - College of Creative Arts ($2,000) 3rd place (TIE)- Chambers College of Business & Economics ($500) 3rd place (TIE)- Division of Diversity, Equity and Inclusion ($500)
Completed
Success!
‘I Gave’ Challenge:
After making a donation, tell others about your gift on social media using #WVUDayofGiving and #IGave. At the end of the day, we will choose three of the most creative or inspiring to receive additional funding for the unit tagged. 1 – WVU Student Food Pantry ($1,500) 2 – Boone County WVU Alumni Association Scholarship ($1,000) 3 – WVU Rockefeller Neuroscience Institute ($500)
Completed
Leaderboard
Participation Leaderboard
Which participating group will receive the most donations during WVU Day of Giving? Make a gift to your favorite area of WVU to help keep your group at the top of the leaderboard! The top 30 groups will win additional funding.
Rank Prize Department Gifts
1 $20,000 WVU Extension 2,191
2 $17,500 College of Creative Arts 931
3 $15,000 WVU Alumni Association 831
4 $12,500 Chambers College of Business & Economics 696
5 $10,000 Davis College of Ag, Natural Resources and Design 620
Ended
Leaderboard
Most Gifts Challenge: 7 a.m.
Rise, shine and help support our students, alumni, friends, faculty and patients. The top three participating groups with the most gifts between 7 and 8 a.m. will win additional funding.
Rank Prize Department Gifts
1 $3,000 WVU Extension 93
2 $2,000 Division of Diversity, Equity and Inclusion 60
3 $1,000 Chambers College of Business & Economics 37
4 WVU Alumni Association 27
5 Eberly College of Arts and Sciences 17
Ended
Leaderboard
Most Dollars Raised Challenge: 3 p.m.
Who will raise the most this hour? May the odds be ever in your favor. The top three participating groups with the most dollars raised online between 3 and 4 p.m. will win additional funding.
Rank Prize Department Raised
1 $3,000 WVU Alumni Association $11,975.00
2 $2,000 WVU Cancer Institute $10,910.00
3 $1,000 Chambers College of Business & Economics $9,804.24
4 College of Law $6,701.00
5 College of Creative Arts $3,745.00
Ended
Leaderboard
Smash Last Year’s Gift Challenge:
Let’s smash last year’s number of gifts by exceeding 8,214 gifts in one day! The top three participating groups with the most gifts (once last year’s record is beat) by the end of the day on March 20 win additional funding.
Rank Prize Department Gifts
1 $3,000 WVU Alumni Association 83
2 $2,000 Davis College of Ag, Natural Resources and Design 64
3 $1,000 Chambers College of Business & Economics 53
4 Student Life and Organizations 17
5 WVU Extension 15
Ended
Success!
Day of Giving Social Prop Challenge
Take a photo or video with the Day of Giving pennant (mailed as a Day of Giving Save the Date), and share on social using #WVUDayofGiving. We’ll select one of the best posts between March 11 and March 20 to receive an extra $1,000 for the unit tagged. Winners: Adventure WV – ($1,500), School of Theatre and Dance – ($1,500), WVU Rockefeller Neuroscience Institute – ($1,500), WVU Potomac State College – ($1,500)
Completed
Success!
Campus Photo Challenge: 9 a.m.
No matter who you are, you’ll find your place at WVU. Share your favorite campus photo on Twitter or Instagram with #WVUDayofGiving and tag your favorite campus unit. The top three participating groups with the most posts between 9 and 10 a.m. will win additional funding. 1 – WVU Davis College ($1,500) 2 – WVU Honors College ($1,000) 3 (TIE) – WVU Reed College of Media ($250) 3 (TIE) – WVU School of Medicine ($250)
Completed
Success!
Largest Gift Online Challenge: 11 a.m.
Go above and go beyond by making a significant gift! The top three participating groups with the largest gift online between 11 a.m. and 12 p.m. wins additional funding. 1st place - WVU Cancer Institute ($3,000) 2nd place - Chambers College of Business & Economics ($2,000) 3rd place - School of Pharmacy ($1,000)
Completed
Success!
Mountaineer Mascot Photo Challenge: 2 p.m.
Reply to the @WVUFoundation social media post at the top of the 2 p.m. hour on X with a photo of you and the Mountaineer Mascot (or your favorite WVU Mascot photo) and we’ll select three of the best to earn additional funding. Tag the specific unit you wish to support. 1 – The Kacy Wiedebusch Dance Student Opportunity Challenge (College of Creative Arts) ($1,500) 2 – Becker Academic Engagement Success Center (WVU Chambers College) ($1,000) 3 – Adventure WV ($500)
Completed
Success!
Most Friend Gifts Challenge: 4 p.m.
We have a generous community beyond our alumni that are passionate about WVU. The top three participating groups with the most gifts from friends between 4 and 5 p.m. will win additional funding. 1st place - WVU Extension ($3,000) 2nd place - College of Creative Arts ($2,000) 3rd place (TIE) - Chambers College of Business & Economics ($500) 3rd place (TIE) - College of Law ($500)
Completed
Success!
WVU Gear Pet Photo Challenge: 7 p.m.
Between 7 and 8 p.m. on social, share a picture of your pet(s) in WVU gear on Twitter or Instagram and we will select three of the most creative to earn additional funding. Make sure to include #WVUDayofGiving and tag the specific unit you wish to support. 1 – WVU Honors College ($1,500) 2 – WVU College of Law ($1,000) 3 – Science Adventure School ($500)
Completed
Success!
“Country Roads” Challenge: 9 p.m.
“Country roads, take me home, to the place I belong…” Record a video of yourself singing or performing “Country Roads” to help your favorite unit/program and we’ll select three of most creative to earn additional funding. Make sure to include #WVUDayofGiving and tag the specific unit you wish to support. 1 – Reed College of Media ($1,500) 2 – WVU School of Medicine Charleston Division ($1,000) 3 – Mountaineer Athletic Club (Football) ($500)
Completed
Success!
Most Faculty and Staff Gifts Challenge:
As faculty or staff members, you make a difference every day for students and programs. Support an area most meaningful to you and help make a greater impact. The top three participating groups with the most faculty and staff gifts by the end of the day on March 20 win additional funding. 1st place - WVU Extension ($3,000) 2nd place - Davis College of Ag, Natural Resources and Design ($2,000) 3rd place - Chambers College of Business and Economics ($1,000)
Completed
Leaderboard
Amount Raised Leaderboard
Which participating group will raise the most during WVU Day of Giving? Make a gift to your favorite area of WVU to help keep your group at the top of the leaderboard! The top 30 groups will win additional funding.
Rank Prize Department Raised
1 $30,000 Statler College of Engineering & Mineral Resources $5,443,460.65
2 $27,500 School of Nursing $2,728,578.50
3 $25,000 WVU Athletics $2,479,972.41
4 $22,500 Rockefeller Neuroscience Institute $2,333,726.75
5 $20,000 School of Medicine $2,176,757.50
Ended
Leaderboard
Most Gifts Challenge: 12 a.m.
Let’s do this! When you make a gift—no matter the size—you help WVU go above and go beyond! The top three participating groups with the most gifts between 12 and 1 a.m. will win additional funding.
Rank Prize Department Gifts
1 $3,000 WVU Cancer Institute 153
2 $2,000 WVU Extension 97
3 $1,000 College of Creative Arts 96
4 Division of Diversity, Equity and Inclusion 50
5 Student Life and Organizations 37
Ended
Leaderboard
Most Gifts Challenge: 1 p.m.
Gather your friends and family! The top three participating groups with the most gifts between 1 and 2 p.m. will win additional funding.
Rank Prize Department Gifts
1 $3,000 WVU Extension 210
2 $2,000 Honors College 152
3 $1,000 College of Law 98
4 Chambers College of Business & Economics 96
5 College of Creative Arts 76
Ended
Leaderboard
Night Owl Challenge: 11 p.m.
Attention night owls! We know you are still awake watching TikTok videos. Take a break and make a gift! The top three participating groups with the most gifts between 11 and midnight will win additional funding.
Rank Prize Department Gifts
1 $3,000 Davis College of Ag, Natural Resources and Design 344
2 $2,000 WVU Extension 256
3 $1,000 WVU Cancer Institute 182
4 Student Life and Organizations 115
5 College of Creative Arts 90
Ended
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