Since 1982, U92-the Moose, WVU’s 2,600-watt radio station, has operated out of cramped offices in a back hall of the Mountainlair. The need for more space for a growing staff and upgrades to industry-standard equipment are desperately needed to produce quality programming and prepare students for careers in broadcast. The solution is simple: Move the station into The Daily Athenaeum at 284 Prospect Street.
And while more space and a studio with a street view will be awesome, the real benefit of bringing the two staffs under one roof will be the opportunity to collaborate. The organizations will remain separate but will be able to work together on projects that appear on air, online and in print; they will share a podcasting studio, video equipment, a student sales force and a six-person professional staff.
Why we need your support
The media industry is constantly evolving and to provide students opportunities that will make them competitive in the job market, The DA and U-92 have to give students access to the equipment and the hands-on experiences they will face in jobs and internships.
Not every student who participates in student media wants a career in the industry, but the skills they learn at The DA and U92: writing, editing, reporting, collaborating, meeting deadlines, creating programming, selling advertising and marketing will prepare them for opportunities in many fields.
How you can help
This fund will assist in the purchase of equipment and renovations to the DA building that will result in a main-floor station for U92 with four studios, including one that fronts Prospect Street, digital equipment and space for staff to work and chill.
Prospect and Price Creative
The bottom floor of The DA will be renovated to house Prospect and Price Creative, a new creative services firm run by students that provides marketing from brochures to video for clients on and off campus. The goal is to create space for designers and the marketing team, as well as The DA’s advertising staff, that stimulates creativity and innovation and models the professional advertising agency experience.
To enable students to talk with and interview journalists and newsmakers from around the country, the DA needs to upgrade its 1994-era conference room with cameras and microphones. The ability to Skype will enhance the ability of both staffs to talk with and learn from industry leaders.
More about student media at WVU
-The Daily Athenaeum, WVU’s independent student newspaper is produced on Mondays and Thursdays. On Mondays the paper is inserted into the Dominion Post and distributed to 15,200 readers in Monongalia and Preston counites and to 130 locations around Morgantown. Thursday’s on-campus circulation is 2,700. Thedaonline.com has more than 5,000 visitors daily. More than 60 students work in the editorial and advertising departments.
-U92 FM radio, WVU’s student-run radio station, a 24/7, 2,600-watt terrestrial/ internet-streaming station with a news, sports and DJ staff of more than 120 students. Students call WVU women’s soccer, women’s basketball, baseball and hockey games.
- Prospect and Price Creative, a creative services firm established in January 2019, works with local small businesses and campus partners in need of ad agency work. Students produce brochures, logos, videos and marketing booths.